Zhuojiu Alkoholi pakend by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Alkoholi pakend by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2023

Zhuojiu Alkoholi pakend

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Alkoholi pakend

Zhuojiu on Hiina viina pakendidisain. Pudeli kuju on inspireeritud kirvest, esemest, mida seostatakse jõuga. Väliskarp on lõigatud taaskasutatud puidust ja sellel on pragu, justkui oleks see kirvega lõhki löödud. Anum on valmistatud klaasist. Karbile ega pudelile ei ole kasutatud trükki ning toote nimi on graveeritud söega. Karp on 300 millimeetrit kõrge, 180 millimeetrit pikk ja 120 millimeetrit lai. Pudel on 180 millimeetrit kõrge. Puidust karpi saab alles hoida ja hiljem kaunistusena taaskasutada.

The Recognition

About the Kuldauhind A' Design Award

Zhuojiu Alkoholi pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Zhuojiu Alkoholi pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zhuojiu Alkoholi pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng