Nverhong Guihualinzang Alkohoolsete Jookide Pakend by Wen Liu

Nverhong Guihualinzang Alkohoolsete Jookide Pakend by Wen Liu is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2023

Nverhong Guihualinzang Alkohoolsete Jookide Pakend

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Hõbeauhind A' Design Award Winner in Pakend Category

26,346

Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Alkohoolsete Jookide Pakend

Shaoxing Nverhong Winery Co., Ltd.-l on pikk ajalugu. 1919. aastal asutatud ettevõte on Huangjiu esindaja. See asub Shangyu Dongguanis, Shaoxingi linnas, Zhejiangi provintsis. See on üks Hiina Huangjiu tööstuse põhiettevõtteid ja Hiina alkoholitööstuse assotsiatsiooni filiaali aseesimees. Nuerhong Huangjiu pruulimisel kasutatakse parimat valget kleepuvat riisi, millel on selge ja läbipaistev värv, mahe, kuid rikkalik. maitse ning tugev ja kauakestev aroom.

The Recognition

About the Hõbeauhind A' Design Award

Nverhong Guihualinzang Alkohoolsete Jookide Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Nverhong Guihualinzang Alkohoolsete Jookide Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nverhong Guihualinzang Alkohoolsete Jookide Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang