Yi Xin Distillation Kangete alkohoolsete jookide pakend by Tiger Pan

Yi Xin Distillation Kangete alkohoolsete jookide pakend by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2023

Yi Xin Distillation Kangete alkohoolsete jookide pakend

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #145831

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Colors

The Design

About Yi Xin Distillation Kangete alkohoolsete jookide pakend

Yi Xin Distillation on Hiina kangete alkohoolsete jookide brändi pakendidisain. Pudel on valmistatud klaasist, mis tõstab esile pinna läike ja tekstuuri ning eristab toodet sarnastest keraamilistes anumates müüdavatest jookidest. Vanas Hiina stiilis joonistatud draakon klammerdub pudelikaela külge ja toimib peamise tunnusena, mistõttu trükitud etiketti pole vaja. Väliskarp on lihtne ja järgib traditsioonilise Hiina disaini sümmeetriat. Pudeli mõõtmed on 180 korda 130 korda 285 millimeetrit. Eesmärk on esitleda pikka pärandit kaasaegses vormis.

The Recognition

About the Kuldauhind A' Design Award

Yi Xin Distillation Kangete alkohoolsete jookide pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Yi Xin Distillation Kangete alkohoolsete jookide pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Yi Xin Distillation Kangete alkohoolsete jookide pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan