Disainilahendus Favly Petfood Pakendi Kujundus, autor Wolkendieb Design Agency

Disainilahendus Favly Petfood Pakendi Kujundus, mille autor on Wolkendieb Design Agency, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Favly Petfood Pakendi Kujundus

disainer: Wolkendieb Design Agency

Klient: FAVLY Pet Solutions GmbH

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Favly Petfood Pakendi Kujundus

Favly Petfood seab oma ettevõtte kuvandi keskmesse tootekvaliteedi, jätkusuutlikkuse ja lühise tootmise. Disainiagentuur Wolkendieb aitas brändil saada julge ja lõbusa brändi kuvandi ning pilkupüüdvad koeratoidule mõeldud uued tooted. Agentuur juhendas nii tootevaliku arendamist kui ka kodulehe käivitamist ning teostas toodete fotosessiooni.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Favly Petfood Pakendi Kujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Favly Petfood Pakendi Kujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Favly Petfood Pakendi Kujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Mõõtmed ja pakend: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Sildid: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Tootmistehnoloogia: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Disainiülesanne: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Uurimistöö: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Inspiratsioon: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Projekti kestus: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Tööprotsess: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Patendid: Design Copyright: Wolkendieb Designagentur
Meeskonnaliikmed: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Piltide autorid: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur