Mugo Villitud Sooda Silt by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Pakendidisain Competition Category.
PronksPakend· 2023
Mugo Villitud Sooda Silt
Client: Tanya Dunaeva
Pronksauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Villitud Sooda Silt
Mugo sooda koosneb nelja tüüpi joogist, milleks on Mocktails, Limonaadid, Vürtsikad siirupid ja Energetics. Kõik retseptid on eranditult välja mõeldud. Algne lähenemine tooteloomingule nõuab sarnast lähenemist ka pakendikujunduses. Selle probleemi lahendus on tüpograafiline. See põhineb traditsiooniliste kallite alkohoolsete jookide klassikalise sildi kujundusel, kuid toote originaalsuse ja uudsuse esitlemiseks, koos klassika olulise ümbermõtesega. Mitmekihiline ja kontrastne disainistruktuur muudab disaini individuaalseks ja tähelepanuväärseks.
The Recognition
About the Pronksauhind A' Design Award
Mugo Villitud Sooda Silt on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mugo Villitud Sooda Silt peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mugo Villitud Sooda Silt rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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