Disainilahendus Haokan City Videoloome kampaania, autor Baidu Online Network Technology Beijing

Disainilahendus Haokan City Videoloome kampaania, mille autor on Baidu Online Network Technology Beijing, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2023

Haokan City Videoloome kampaania

disainer: Baidu Online Network Technology Beijing

Klient: Baidu Online Network Technology. Beijing

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Haokan City Videoloome kampaania

Haokan City on videoloome kampaania, mis edendab linnabrände nii veebis kui väljaspool seda. Kampaania ühendab kohalikku kultuuri, turismi, moe ja uue tehnoloogia, luues igale linnale kohandatud ikooni. Traditsioonilist arhitektuuri, kostüümi- ja käsitöödetaile, sealhulgas Hiina sõlmnööpe, palistusi, kudumist ja tikandit, kuvatakse 3D-simulatsiooni ja dünaamilise visuaali kaudu. Tegelane nimega Dongfang Chen juhendab noori loojaid. Lühivideod ja väljaspool veebi toimuvad üritused kutsuvad inimesi jäädvustama ja jagama iga linna kultuuri.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Haokan City Videoloome kampaania on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Haokan City Videoloome kampaania peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Haokan City Videoloome kampaania rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Sildid: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Tootmistehnoloogia: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Disainiülesanne: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Uurimistöö: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiratsioon: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Projekti kestus: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Tööprotsess: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.