Disainilahendus The Donn Single Malt Iiri Viski, autor Tiago Russo and Katia Martins

Disainilahendus The Donn Single Malt Iiri Viski, mille autor on Tiago Russo and Katia Martins, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2023

The Donn Single Malt Iiri Viski

disainer: Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Teosest The Donn Single Malt Iiri Viski

Donn sümboliseerib The Craft Irish Whisky Co. sarja noorimat; värav kaubamärgi põhiväärtuste juurde, kui kaasahaarav kogemus selle või mis tahes CIWC arendatava toote ümber. Lisatarvikuid ei säästetud, ükski detail pole liiga väike. Alates segavast ja muljetavaldava pudeli disainist kuni kõikehõlmava läbipaistva kastini – kasutaja leiab iga üksiku komponendi, mis võib pakkuda ühele inimesele täiuslikku viskikogemust. Klaas, pipett ja kivid, mis on kõik turvaliselt karbi seemisnahast alusele kinnitatud, loovad turvalise väljapaneku tarvikutest, mida täiendavad pehmed nahkdetailid.

Tunnustus

Auhinnast Kuldauhind A' Design Award

The Donn Single Malt Iiri Viski on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. The Donn Single Malt Iiri Viski peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Donn Single Malt Iiri Viski tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Mõõtmed ja pakend: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Sildid: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tootmistehnoloogia: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Disainiülesanne: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Uurimistöö: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiratsioon: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Projekti kestus: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Tööprotsess: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Meeskonnaliikmed: Tiago Russo
Katia Martins
Jose Augusto
Piltide autorid: The Craft Irish Whiskey Co.