Patisserie Chez Mikki Pakend by Sherry Kuo

Patisserie Chez Mikki Pakend by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2023

Patisserie Chez Mikki Pakend

by Sherry Kuo

Client: Patisserie Chez Mikki

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Pakend

Tokyos asuv kondiitriäri Chez Mikki, mille eesmärk oli eristuda konkurentsitihedal turul uue pakendikujunduse kaudu. Eesmärk oli luua omanäoline müügiargument ja tugevdada kaubamärgi mainet, luues tugeva identiteedi ühtse visuaalse välimusega, mis tõstab esile iga toote unikaalsuse. Saadud ümberkujunduses olid pastelsed värvid ja vaimukad sõnumid, mis loovad emotsionaalse sideme tarbijatega, suurendades jaemüüki ja toetades kohalikku kogukonda alates uue kujunduse kasutuselevõtust.

The Recognition

About the Rauaauhind A' Design Award

Patisserie Chez Mikki Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Patisserie Chez Mikki Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Patisserie Chez Mikki Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe