Lay's x Stranger Things Toidupakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Piiratud tiraaži ja eritellimusdisain Competition Category.
PronksPiiratud tiraaž· 2023
Lay's x Stranger Things Toidupakend
by PepsiCo Design and Innovation
Pronksauhind A' Design Award Winner in Piiratud tiraaž Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Toidupakend
Lay's x Stranger Things on piiratud tiraažiga toidupakendi disain, mis on loodud kartulikrõpsude tootele. Pakendil on kasutatud musta tausta, millel Lay's logost lähtuvad punased kontsentrilised ringid asendavad tavapärast erksat kollast värvi. Kujutatud on sarjast pärit olend lahtiste lõugadega, ja pakendit näivad hoidvat küünised. Stranger Things logo on paigutatud tagurpidi pakendi alaossa, järgides sarja stiili. Leekiv tšillipipar ja krõps viitavad Flamin' Hot maitsele. Pakendit müüdi valitud kauplustes Tais.
The Recognition
About the Pronksauhind A' Design Award
Lay's x Stranger Things Toidupakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Lay's x Stranger Things Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Lay's x Stranger Things Toidupakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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