Pepsi Black x Digital Shanghai FW Joogipakend by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Joogipakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Piiratud tiraaži ja eritellimusdisain Competition Category.

RaudPiiratud tiraaž· 2023

Pepsi Black x Digital Shanghai FW Joogipakend

by PepsiCo Design and Innovation

Rauaauhind A' Design Award Winner in Piiratud tiraaž Category

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Verified Award Winner

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Joogipakend

Pepsi Black x Digital Shanghai FW on piiratud tiraažiga joogipakend, mis loodi Shanghai moenädalaks. Pakend peegeldab ürituse teemat Originate New Nature ehk Uue Looduse Sünd. Värviline rõngas ümbritseb Pepsi logo ning graafikat on ühes suunas venitatud, et sugereerida aja ja ruumi laienemist. Dekonstrueeritud roosad ja rohelised värviplokid on paigutatud musta tausta vastu, luues julge ja mitmekihilise ilme. Kattuvad venitatud graafilised elemendid tekitavad digitaalse tõrke efekti, mis väljendab virtuaalse ja reaalse maailma sulandumist.

The Recognition

About the Rauaauhind A' Design Award

Pepsi Black x Digital Shanghai FW Joogipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Pepsi Black x Digital Shanghai FW Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Pepsi Black x Digital Shanghai FW Joogipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release