Shochu X Pakendi Kujundus by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Kuldauhind A' Design Award in Pakendidisain Competition Category.
KuldPakend· 2023
Shochu X Pakendi Kujundus
Client: Shochu X
Kuldauhind A' Design Award Winner in Pakend Category
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- Verified Award Winner
- Verify Award Status for #149895
The Design
About Shochu X Pakendi Kujundus
Mõeldud Shochu X kaubamärgi muutmiseks – ettevõte, mis loob Jaapanis Kyushu piirkonnas toodetud traditsioonilisele kangele joogile shochu tänapäevasest vaatenurgast uut väärtust. Keskendudes sellele, et see bränd ei paku mitte ainult alkohoolsete jookide väärtust, vaid väärtustab ka suhet kultuuri ja elustiiliga. Kasutas läänelikke kangeid jooke, nagu pudeli kuju ja silt, kuid lisas Jaapani stiilis mustri ja minimalistliku esteetikaga graafilise kujunduse, et väljendada kultuurilist sulandumist lääne ja ida ning globaalsete kodanike vahel' õnn olla sotsiaalselt ühendatud selle shochu kaudu.
The Recognition
About the Kuldauhind A' Design Award
Shochu X Pakendi Kujundus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Shochu X Pakendi Kujundus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Shochu X Pakendi Kujundus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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