Disainilahendus Kuwasawa Design School 2022 Juhend, autor Kazune Watanabe

Disainilahendus Kuwasawa Design School 2022 Juhend, mille autor on Kazune Watanabe, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

HõbeTrükis· 2023

Kuwasawa Design School 2022 Juhend

disainer: Kazune Watanabe

Klient: Kuwasawa Design School

Auhind Hõbeauhind A' Design Award kategoorias Trükis

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Disain

Teosest Kuwasawa Design School 2022 Juhend

Kuwasawa disainikooli, Jaapani esimese disainikooli koolijuhend. Viimastel aastatel on internetisuhtlus sagenenud ning piir reaalsuse ja virtuaalse vahel muutub häguseks. Sellises olukorras kasutas disainimeeskond disaini võimalust, väljendades digitaalseks tunnistatut analoogiga (paber ja trükk). Esmapilgul näeb see välja nagu tavaline raamat, kuid animatsioon toimib, kui see välja tõmmata. Teatmik on jagatud eraldi köideteks, et inimesed saaksid seda mitmel moel nautida. Nende eesmärk oli digitaalne väljendus, kasutades tüpograafiat.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Kuwasawa Design School 2022 Juhend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Kuwasawa Design School 2022 Juhend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kuwasawa Design School 2022 Juhend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Mõõtmed ja pakend: Dimensions Width:182mm x Height:257mm x Depth:25mm
Sildid: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tootmistehnoloogia: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Disainiülesanne: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Uurimistöö: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiratsioon: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Projekti kestus: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Tööprotsess: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.