Disainilahendus Co-Grain Teraviljapakend, autor Lide Ma, Zhiyi Zou and Yuxuan Mao

Disainilahendus Co-Grain Teraviljapakend, mille autor on Lide Ma, Zhiyi Zou and Yuxuan Mao, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Co-Grain Teraviljapakend

disainer: Lide Ma, Zhiyi Zou and Yuxuan Mao

Klient: Co-Grain

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #150157

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Co-Grain Teraviljapakend

Co-Grain on teraviljapakend, mida saab muuta linnusöötjaks. Pakend on valmistatud kõrgtugevast kraftpaberist, mida trükitakse, kaetakse, stantsitakse, liimitakse ja vormitakse. Kui teravilja ei jõuta enne kõlblikkusaja lõppu ära tarbida, muudetakse karp nelja sammuga. Ülaosas olev rebimisrõngas moodustab riputamiseks nööri, alusosa avatakse ja sisestatakse tugi, mis loob seisva platvormi, ning sisemine avaus rebitakse lahti, et pääseda teraviljale ligi. Disain vähendab toidujäätmeid ja aitab linnudel linnades toitu leida.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Co-Grain Teraviljapakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Co-Grain Teraviljapakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Co-Grain Teraviljapakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Mõõtmed ja pakend: Length 86mm Width 100mm Height 225mm
Sildid: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Tootmistehnoloogia: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Disainiülesanne: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Uurimistöö: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiratsioon: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Projekti kestus: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Tööprotsess: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patendid: Patent application in process
Meeskonnaliikmed: Designer: Zhiyi Zou
Designer: Yuxuan Mao