Vegan Style Pakendi Kujundus by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Pakendidisain Competition Category.
RaudPakend· 2023
Vegan Style Pakendi Kujundus
Client: Veralidad Studio
Rauaauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #150382The Design
About Vegan Style Pakendi Kujundus
Pakendidisain kogu tootevaliku jaoks väikeettevõttele, mis toodab india pähkli fermente ja veganjuustusid. Taimedest käsitsi valmistatud 100% vegan looduslikest koostisosadest. Bränd propageerib veganlikku elustiili, kõrvaldades ärakasutamise või loomade kannatused ning vähendades selle mõju keskkonnale. Selle pakendi ümberkujundamise ja kaubamärgi kujundamisel lähtuti nendest brändi ruumidest, et rõhutada kaubamärgi väärtusi ja eetikat. Need ruumid on näha ka uue pakendi materjalis, taaskasutatud materjalis.
The Recognition
About the Rauaauhind A' Design Award
Vegan Style Pakendi Kujundus on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Vegan Style Pakendi Kujundus peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Vegan Style Pakendi Kujundus on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Patents
- Serra Vegana National brand M4160284(6) pending
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente
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