Dog Yep Lemmiklooma suupistete pakend by Rodrigo Chiaparini

Dog Yep Lemmiklooma suupistete pakend by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2023

Dog Yep Lemmiklooma suupistete pakend

by Rodrigo Chiaparini

Client: Chiapa Design

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Lemmiklooma suupistete pakend

Dog Yep on pakendikontseptsioon funktsionaalsete koera suupistete tootesarjale. Logo põhielement viitab ideele, et koerad peaksid mängima ja aktiivsed olema, ning kordab ka suupiste enda kuju. Illustreeritud tegelaskujud ja erksad värvid loovad mängulise välimuse ning aitavad tootesarjal riiulitel ja veebipoodides silma paista. Suupisted on esitatud purgivormingutes, mis on valitud sobima antud segmendiga. Dog Yep'i eesmärk on soodustada mängu ja aktiivsust tervisliku toitmise kaudu.

The Recognition

About the Pronksauhind A' Design Award

Dog Yep Lemmiklooma suupistete pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dog Yep Lemmiklooma suupistete pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dog Yep Lemmiklooma suupistete pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin