Gatorade Fuel Rover Pudelite hoiukäru by PepsiCo Design and Innovation

Gatorade Fuel Rover Pudelite hoiukäru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

PronksReklaam· 2023

Gatorade Fuel Rover Pudelite hoiukäru

by PepsiCo Design and Innovation

Pronksauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Pudelite hoiukäru

Gatorade Fuel Rover on mobiilne pudelite hoiusüsteem spordimeeskonna personalile. Fuel Rover hoiustab ja transpordib väljakul suurel hulgal mängijate pudeleid. Aluses paiknev hoiukast mahutab lisapudelikandikut, jääd, tarvikuid või kogutud jäätmeid. Tagaküljel asuv tööpind kannab kolme rihmadega kinnitatud hoiukotti treening- või toitumisspetsialisti vahendite jaoks. Disain vabastab personali esemete kaasaskandmisest ning võimaldab kergemat liikumist mänguväljaku ääres. Fuel Rover uuendab varasemat pudelite hoiustamise lahendust.

The Recognition

About the Pronksauhind A' Design Award

Gatorade Fuel Rover Pudelite hoiukäru on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Gatorade Fuel Rover Pudelite hoiukäru peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Gatorade Fuel Rover Pudelite hoiukäru rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release