Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam by Squared is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Sotsiaaldisain Competition Category.
HõbeSotsiaalne· 2023
Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam
by Squared
Client: Squared
Hõbeauhind A' Design Award Winner in Sotsiaalne Category
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- Verified Award Winner
- Verify Award Status for #150806
The Design
About Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam
Reklaamikampaania eesmärk on tõsta teadlikkust Harlequini sündroomi kohta. See on autonoomset närvisüsteemi mõjutav sündroom, mis on seotud higistamise puudumise ja naha punetusega ühel näopoolel. Agentuur töötas välja peamised visuaalsed illustratsioonid, mis põhinevad arlekiini erinevate esitusviiside kõrvutamisel, eesmärgiga heita valgust tegelaskuju koomilise esituse ja Harlequini sündroomiga elamise tegelikkuse vahelisele erinevusele, rõhutades vajadust paremini mõista ja teadvustada tingimus.
The Recognition
About the Hõbeauhind A' Design Award
Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Not Always Fun Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Team Members
- Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova - Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
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