Barking Good Brändisisu by Squared is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

RaudReklaam· 2024

Barking Good Brändisisu

by Squared

Client: Squared

Rauaauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Brändisisu

Lemmikloomade hooldus on jõudnud uude ajastusse. Väikeseid karvaseid sõpru koheldakse nüüd perekonna täisväärtuslike liikmetena ja nad saavad üha rohkem tähelepanu ning hoolt. Koertele luksuslikku hellitust ja tipptasemel teenuseid pakkuvale ilusalongile on välja töötatud lai valik brändisisu, et luua täiesti uus visuaalne kommunikatsioon, mis aitab jutustada seda uut lugu. Koertel on oma iseloom, stiil ja isiksus ning neid kujutatakse peategelastena, kes väärivad parimat koerte hellitust.

The Recognition

About the Rauaauhind A' Design Award

Barking Good Brändisisu on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Barking Good Brändisisu peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Barking Good Brändisisu on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED