Oat Milk Kaubapakend joogile by Wallrus Design Studio

Oat Milk Kaubapakend joogile by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2023

Oat Milk Kaubapakend joogile

by Wallrus Design Studio

Client: Wallrus Design Studio

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #150948

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Colors

The Design

About Oat Milk Kaubapakend joogile

Kaerapiim on pakendidisain taimsele piimajoogile, mis on valmistatud kaerast. Pakend on aseptiline kartongkarp mõõtmetega 85 mm laiust, 85 mm sügavust ja 230 mm kõrgust ning graafika on kantud fleksotrüki abil. Pakendil on kujutatud erinevate eluviisidega noori inimesi, et esitleda jooki uue ja toitva tootena. Terveid igapäevaseid harjumusi on piltidel näidatud diskreetselt. Disaini eesmärk on paista silma poeriiulil ja kutsuda tarbijaid, kes ei tea veel kaerapiima maitset, seda proovima.

The Recognition

About the Pronksauhind A' Design Award

Oat Milk Kaubapakend joogile on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Oat Milk Kaubapakend joogile peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Oat Milk Kaubapakend joogile rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio