Disainilahendus Zao from Xinghua Village Alkohoolse joogi pakend, autor Chunyang Wang

Disainilahendus Zao from Xinghua Village Alkohoolse joogi pakend, mille autor on Chunyang Wang, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Zao from Xinghua Village Alkohoolse joogi pakend

disainer: Chunyang Wang

Klient: Qiangyuanzao

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Zao from Xinghua Village Alkohoolse joogi pakend

Zao Xinghua külast on Hiina viina pakendidisain. Illustreeritud põhimuster kujutab nisu kasvatamise ja selle viinaks muutmise protsessi. Seeria nime hiina kirjamärk on ühendatud euroopalike gooti tähevormidega. Peened jooned ja dekoratiivsed mustrid seovad traditsiooni kaasaegse disainiga. Etiketil on kasutatud peente joontega hõbedast survetrükki ning karbil UV-tehnikas tumedaid jooni, mida saab puudutades tunda. Läbipaistev pudel toob esile joogi selge värvi. Disaini eesmärk on tutvustada Hiina viina noorematele inimestele ja erinevate kultuuride esindajatele.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Zao from Xinghua Village Alkohoolse joogi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Zao from Xinghua Village Alkohoolse joogi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zao from Xinghua Village Alkohoolse joogi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Sildid: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Tootmistehnoloogia: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Disainiülesanne: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Uurimistöö: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiratsioon: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Projekti kestus: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Tööprotsess: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Meeskonnaliikmed: Chunyang Wang