Waggner Coffee Kohvipakend by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Pakendidisain Competition Category.
RaudPakend· 2023
Waggner Coffee Kohvipakend
Client: Wallrus Design Studio
Rauaauhind A' Design Award Winner in Pakend Category
- 12,428
- Verified Award Winner
- Verify Award Status for #151041
The Design
About Waggner Coffee Kohvipakend
Waggner Coffee on Saksa kohvibrändi jaoks loodud pakendidisain. Kotike on illustreeritud vanade Saksa puitakendega, mis on joonistatud lineaarses stiilis, brändi sümbol on paigutatud keskele. Sümbol kujutab põtra, kes istub oma majas ja joob kohvi, tema selja taga põleb tuli, viidates inimestele, kes jäävad öösel ärkvele ja joovad kohvi. Disain on trükitud sügavtrükitehnikas metalliseeritud kohvipakendile mõõtudega 100 x 70 x 280 millimeetrit. Eesmärk on muuta bränd täis riiulite seas hõlpsasti äratuntavaks.
The Recognition
About the Rauaauhind A' Design Award
Waggner Coffee Kohvipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Waggner Coffee Kohvipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Waggner Coffee Kohvipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
