Disainilahendus Geneo Showroom'i disain, autor Belina Zhang

Disainilahendus Geneo Showroom'i disain, mille autor on Belina Zhang, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

PronksInterjöör· 2023

Geneo Showroom'i disain

disainer: Belina Zhang

Klient: Shanghai Brander Brand Design., Ltd

Auhind Pronksauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Geneo Showroom'i disain

Geneo on showroom, mis on loodud nahahooldusbrändile, mis ühendab tehnoloogia ja looduslikud koostisosad. 280-ruutmeetrine ruum kasutab peateemadena vett, taimi ja hapnikku. Sissepääsualal asuvad voolava vee valguselement, mullisein, portreesein ja 5D-kino. Mulliseina saab pöörata ning valgus paljastab siis erinevaid taimi selle sees. Videoalal muutuvad laevalgustus ja lõhnasüsteem vastavalt filmi sisule. Pseudotsement ja terratso annavad ruumile loomuliku ja algupärase ilme, samas kui kõik seinanurgad on käsitsi ümardatud ja poleeritud.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Geneo Showroom'i disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Geneo Showroom'i disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Geneo Showroom'i disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Mõõtmed ja pakend: Showroom covering 280m²
Sildid: beauty, tech, nature, interior, branding
Tootmistehnoloogia: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Disainiülesanne: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Uurimistöö: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiratsioon: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Projekti kestus: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Tööprotsess: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.