Pavanpet Lemmikloomatoit by Mohsen Koofiani

Pavanpet Lemmikloomatoit by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2024

Pavanpet Lemmikloomatoit

by Mohsen Koofiani

Client: Pavanpet

Pronksauhind A' Design Award Winner in Pakend Category

15,152

Verified Award Winner

Verify Award Status for #151937

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavanpet Lemmikloomatoit

Tavaliselt, kuna inimesed peavad lemmikloomad oma perekonna liikmeteks ja lasteks, on pakendidisain joonisfilmilik. Tegelaskujude kasutamine tugevdab sidet vaatajaga ja loob köitva keskkonna. Selle tulemusena on pakendil silmapaistev ja eripärane visuaalne side. Loomade näod on väga nutikalt kujundatud ning nende naeratused ja õnn on selgelt nähtavad, mis näitab selle toote mõju neile. Lihtsate värvide kasutamine ilma detailideta loob parema arusaama kujutisest ja eesmärgist.

The Recognition

About the Pronksauhind A' Design Award

Pavanpet Lemmikloomatoit on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Pavanpet Lemmikloomatoit peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Pavanpet Lemmikloomatoit rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani