Neev Jäätisepakend by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2024

Neev Jäätisepakend

by Mohsen Koofiani

Client: Neev

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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Colors

The Design

About Neev Jäätisepakend

Selles muusikaliste tehnikate järgi nimetatud disainis on püütud viia vastavusse pakendil olevad illustratsioonid iga toote nimega. Illustratsioonid on joonistatud lihtsalt, kasutades kaunist tehnikat ja mitmekesiseid värve vastavalt iga jäätise maitsele. Selle pakendi kujunduses on loodud vastastikmõju muusika ja jäätisemaitsete vahel. Pakendi eesmärk on ühendada muusika kuulamise ja jäätise söömise erinevad tunded. Seega võiksite seda kogeda ning kuulata jäätise söömise ajal samatemaatilist muusikapala.

The Recognition

About the Rauaauhind A' Design Award

Neev Jäätisepakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Neev Jäätisepakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Neev Jäätisepakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani