Raud Pakend · 2024

Kanpai Tsitruselikööri pakend

by Hui Tu

Rauaauhind A' Design Award 2024 in Pakend
CLIENT: Hungkung University
Estimated Number of Design Views: 10,018
Verification code D89176A266 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Kanpai Tsitruselikööri pakend

Kanpai on pakendidisain tsitruselikööri jaoks, mida toodetakse Taiwanis Taichungi linnas. Taichungi linn on Taiwani suurim tsitruskasvatuspiirkond, kuid kohalik tsitruseliköör oli haruldane, mistõttu töötati joogi jaoks välja uus töötlemismeetod. Nimi Kanpai tähendab hiina keeles "põhjani" ja viitab tähistamisele. Pakendi peamisteks kujundielementideks on tankani ja ponkani tsitrusviljade geomeetrilised kujutised. Tsitruskoore tekstuuri on kujutatud osalise laseerimise ja perforeerimise abil. Pakendi mõõtmed on 80 x 80 x 240 millimeetrit.

About the Rauaauhind A' Design Award

Kanpai Tsitruselikööri pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Kanpai Tsitruselikööri pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Kanpai Tsitruselikööri pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Press Kit

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022