Disainilahendus Novus Organics ACV Pakendidisain, autor Shashwat Das and Ruchi Gada - Almond Branding

Disainilahendus Novus Organics ACV Pakendidisain, mille autor on Shashwat Das and Ruchi Gada - Almond Branding, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2024

Novus Organics ACV Pakendidisain

disainer: Shashwat Das and Ruchi Gada - Almond Branding

Klient: Novus Organics

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Teosest Novus Organics ACV Pakendidisain

Novus Organics õunasiidriäädikas seadis eesmärgiks luua India turul võrratut kvaliteedistandardit, ületades konkurente kontsentratsiooni ja puhtuse poolest. See pakendidisain loodi täiendamaks selle ainulaadsust, rõhutades lihtsust ja elegantsust. Puhas, läbipaistev etikett toob esile toote loomulikku ilu. Kasutades minimalistlikku joonistusstiili, tabab disain käsitsi valitud mahe koostisosade olemust, peegeldades pühendumust tipptasemele ja jätkusuutlikkusele. Pakend on plastivaba ja taaskasutatav, rõhutades keskkonnaalast vastutust.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Novus Organics ACV Pakendidisain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Novus Organics ACV Pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Novus Organics ACV Pakendidisain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Mõõtmed ja pakend: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Sildid: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Tootmistehnoloogia: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Disainiülesanne: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Uurimistöö: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiratsioon: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Projekti kestus: The Packaging Design started in 2022 and was executed and launched in 2023.
Tööprotsess: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Meeskonnaliikmed: Ruchi Gada,

Shashwat Das
Piltide autorid: Optional Image #4 Picture Credits Novus Organics