Disainilahendus Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend, autor Songbai Wang, Yao Wu and Xuan’ang Pu

Disainilahendus Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend, mille autor on Songbai Wang, Yao Wu and Xuan’ang Pu, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend

disainer: Songbai Wang, Yao Wu and Xuan’ang Pu

Klient: Shede Spirits Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Teosest Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend

Shede Spirit Oriental Wisdom on Hiina kange alkohoolse joogi jaoks loodud kinkekarp. Disain seob brändi Weiqi'ga, lauamänguga, mida tuntakse ka nime all Go. Joogipudelid on kujundatud mustade ja valgete Weiqi kivide kujuliseks ning ümarad vormid on käes hoides mugavad. Karbi avamisel avaneb graafilisel kujul esitatud klassikaline Weiqi partii. Komplekti kuuluvad ka Weiqi kivide kausid ja Weiqi mängulaud, nii et mängu saab mängida joogi nautimise ajal. Karp on valmistatud jõupaberist lainepapist, et vähendada materjalijäätmeid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Shede Spirit Oriental Wisdom Kangete alkohoolsete jookide pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Mõõtmed ja pakend: 312mm*312mm*142mm
Sildid: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tootmistehnoloogia: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Disainiülesanne: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Uurimistöö: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiratsioon: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Projekti kestus: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Tööprotsess: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Meeskonnaliikmed: Songbai Wang,
Yao Wu,
Xuan’ang Pu