Disainilahendus Love Hanshui Joogivee pakend, autor Yanhui Zhang

Disainilahendus Love Hanshui Joogivee pakend, mille autor on Yanhui Zhang, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Love Hanshui Joogivee pakend

disainer: Yanhui Zhang

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Disain

Teosest Love Hanshui Joogivee pakend

Love Hanshui on puhastatud joogivee mälestuspakendite seeria, mis loodi tähistamaks Wuhani valimist rahvusvaheliseks märgalalinnaks. Neli kohalikku looma – uimeta pringel, sinipea-part, must-toonekurg ja taavetihirv – esindavad nelja aastaaega. Traditsiooniline hiina tušimaal ühendab loomad kohalike märgalamaastikega. Valge pudelietikett on valmistatud kuumkahaneva tehnoloogia ja täpsete lisavärvidega trüki abil. Iga pudel on 60 millimeetrit lai ja 220 millimeetrit kõrge. Etiketil olev kood avab kolmemõõtmelise vaate.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Love Hanshui Joogivee pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Love Hanshui Joogivee pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Love Hanshui Joogivee pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Mõõtmed ja pakend: Bottle diameter 60mm, height 220mm
Sildid: bottle label
Tootmistehnoloogia: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Disainiülesanne: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Uurimistöö: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiratsioon: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Projekti kestus: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Tööprotsess: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Meeskonnaliikmed: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang