Disainilahendus Yancha Teepakend, autor Binguowenhua Binguowenhua1

Disainilahendus Yancha Teepakend, mille autor on Binguowenhua Binguowenhua1, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2024

Yancha Teepakend

disainer: Binguowenhua Binguowenhua1

Klient: Yancha

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yancha Teepakend

Yancha on pakendidisain, mis on loodud kopsutervist toetavale teele. Pakend järgib minimalistlikku lähenemist ja jätab rahuliku ning elegantse mulje. Idamaist iseloomu annab valge joontusiga maal, ning paigutus tugineb iidsete rullraamatute vormile. Graafika kujutab kahtteist traditsioonilist käsitsi teevalmistamise protsessi. Karbi mõõtmed on 357 x 168 x 80 millimeetrit. Disain seob sajanditepikkuse traditsioonilise retsepti kaasaegse tootmisega ning esitab toote tarbijale selgel kujul.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Yancha Teepakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Yancha Teepakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Yancha Teepakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Mõõtmed ja pakend: Weight: about 7kg, size: 357mm*168mm*80mm
Sildid: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Tootmistehnoloogia: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Disainiülesanne: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Uurimistöö: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiratsioon: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Projekti kestus: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Tööprotsess: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patendid: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Meeskonnaliikmed: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu