Serum Kosmetikapakend by Andromachi Kakava

Serum Kosmetikapakend by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2024

Serum Kosmetikapakend

by Andromachi Kakava

Client: ABC Design Communication

Rauaauhind A' Design Award Winner in Pakend Category

15,976

Verified Award Winner

Verify Award Status for #152722

View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Kosmetikapakend

Selle visuaalne sümbolism koos grand prix'i lipuga väljendab toote kortsudevastase toime kiirust ja tõhusust. Toote taastava toime võimsuse ja kiiruse peegeldus inimnahal oli visuaalse disaini inspiratsiooniks. Selle võimekuse rõhutamiseks sai inspiratsiooniallikaks grand prix'i must-valge ruuduline lipp, mis tähistab toote kiiret toimet naha kaitsmisel. Protsessi kõige keerulisem osa oli koostöö trükikojaga, et saavutada reljeefne kujundus hõbedasel karbil.

The Recognition

About the Rauaauhind A' Design Award

Serum Kosmetikapakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Serum Kosmetikapakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Serum Kosmetikapakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava