Smoothies Toidubränding by Andromachi Kakava

Smoothies Toidubränding by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2024

Smoothies Toidubränding

by Andromachi Kakava

Client: ABC Design Communication

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #152745

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Colors

The Design

About Smoothies Toidubränding

Pidevalt liikuvas maailmas, kus aeg on hinnas, vastavad Jean Paul Lab smoothied, sõites kuuepakkides, mis on täis rõõmu ja suurepäraseid maitseid. Jalgratturid muutuvad vabaduse sümboliks. Igal aastaajal liiguvad nad tavapäratult julgelt, avastades teid, mis täidavad nende elu naudinguga – täpselt nagu smoothiedes peituvad maitsed. On aeg vabaks lasta ja reisida Jean Paul Lab maitsete maagilisse maailma, järgides naudingu radu.

The Recognition

About the Rauaauhind A' Design Award

Smoothies Toidubränding on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Smoothies Toidubränding peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Smoothies Toidubränding on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis