Xijiu Liquor Alkohoolse Joogi Pakend by Yamin Zhu

Xijiu Liquor Alkohoolse Joogi Pakend by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2024

Xijiu Liquor Alkohoolse Joogi Pakend

by Yamin Zhu

Client: Forty-Nine Union Design Department

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Alkohoolse Joogi Pakend

Keerukalt kujundatud pudel, mida ehib neljast vaatepunktist kujutatud Hiina märk "Xi", sümboliseerib õnne ja rõõmu. Selle ergas Hiina punane toon muudab selle sobivaks pidulikeks sündmusteks. Ümmarguse korgi ja kandilise korpuse harmooniline segu peegeldab iidseid Hiina filosoofiaid. Koos paigutades meenutavad pudelid hinnatud topeltõnne sümbolit, mis esindab traditsioonilisi pulmakombeid. See disain mitte ainult ei austa kultuuripärandit, vaid parandab ka kasutajakogemust, pakkudes ainulaadselt ergonoomilise struktuuri hõlpsaks käsitsemiseks.

The Recognition

About the Rauaauhind A' Design Award

Xijiu Liquor Alkohoolse Joogi Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Xijiu Liquor Alkohoolse Joogi Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Xijiu Liquor Alkohoolse Joogi Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8