Disainilahendus Ideamix Lab Joogipakend, autor Qichao An

Disainilahendus Ideamix Lab Joogipakend, mille autor on Qichao An, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2024

Ideamix Lab Joogipakend

disainer: Qichao An

Klient: Mornice Brand Design

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #153799

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Ideamix Lab Joogipakend

Ideamix Lab on pakendidisain puuviljatee joogisarjale. Sari sisaldab kolme maitset: maasika-mustatee, mango-jasmiini-rohelisetee ja hapukirsi-rohelisetee. Iga maitset tähistab omaette värv, mis võimaldab kolme tüüpi hõlpsasti eristada. Iga pakendi esiküljel on geomeetrilised puuviljagraafikad, mis viitavad maitsele ja kannavad brändi identiteeti. Joogid ei sisalda lisaaineid ega suhkrut. Iga pakendi mõõtmed on 65 mm laiust, 65 mm sügavust ja 115 mm kõrgust.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Ideamix Lab Joogipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Ideamix Lab Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Ideamix Lab Joogipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Mõõtmed ja pakend: Width 65mm x Depth 65mm x Height 115mm
Sildid: Package design，Drink Design，Oriental design，Chinese Flavordesign
Tootmistehnoloogia: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Disainiülesanne: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Uurimistöö: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiratsioon: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Projekti kestus: The project started in September, 2022
Tööprotsess: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Meeskonnaliikmed: Qichao An
Piltide autorid: Qichao An