Guyuelongshan Hiina riisiveini pakend by Yuejun Chen

Guyuelongshan Hiina riisiveini pakend by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2024

Guyuelongshan Hiina riisiveini pakend

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Hiina riisiveini pakend

Guyuelongshan on pakendidisain Hiina riisiveinile, mis pärineb Zhejiangi provintsist Hiinas. Vein pruulitakse traditsioonilise protsessi järgi ning sellel on madal alkoholisisaldus, mis muudab joogi sobivaks igapäevaseks tarbimiseks noorematele tarbijatele. Pakend järgib Hiina maastikumaali esteetikat ning anuma vorm viitab mägedele, veele ja päikeseloojangule. Disaini eesmärk on uuendada vanemate riisiveinipakendite tagasihoidlikku välimust ning esitleda idamaist kultuuri kaasaegsel viisil. Pakendi laius on 340 mm, sügavus 130 mm ja kõrgus 150 mm.

The Recognition

About the Hõbeauhind A' Design Award

Guyuelongshan Hiina riisiveini pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Guyuelongshan Hiina riisiveini pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Guyuelongshan Hiina riisiveini pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.