Disainilahendus Wudang Mountain Visuaalne identiteet, illustratsioon, autor Yao Wu

Disainilahendus Wudang Mountain Visuaalne identiteet, illustratsioon, mille autor on Yao Wu, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Kultuuripärandi ja kultuuritööstuse disain.

PronksKultuuripärand· 2024

Wudang Mountain Visuaalne identiteet, illustratsioon

disainer: Yao Wu

Klient: Beijing Wuyao Cultural and Creative Co. Ltd.

Auhind Pronksauhind A' Design Award kategoorias Kultuuripärand

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #154186

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Wudang Mountain Visuaalne identiteet, illustratsioon

Wudang Mountain on visuaalse identiteedi ja illustratsiooniprojekt, mis on loodud Hiinas asuva Wudangi mäe maailmapärandi objekti jaoks. Projekt hõlmab kolme illustratsiooni, kolme logokujundust, pakendit, Wudangi mütoloogial ja kohalikel loomadel põhinevaid mustreid ning lipulaeva kaupluse sisekujundust. Peamine logo kasutab keerukat vormi, mis peegeldab paiga ajalugu ja pühalikkust, samas kui kommertslik alambränd kasutab puhtaid jooni. Pakendikarp mõõtmetega 18 x 18 sentimeetrit ühendab reljeefpressimist, kuumfooliumtrükki ja ultraviolettkattekihti, mistõttu detaile saab nii näha kui ka katsuda.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Wudang Mountain Visuaalne identiteet, illustratsioon on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Wudang Mountain Visuaalne identiteet, illustratsioon peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Wudang Mountain Visuaalne identiteet, illustratsioon rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Mõõtmed ja pakend: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Sildid: Illustration, Wudang, Visual design, Cultural heritage design,
Tootmistehnoloogia: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Disainiülesanne: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Uurimistöö: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiratsioon: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Projekti kestus: The project started in Beijing in July 2023 and ended in December 2023
Tööprotsess: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Meeskonnaliikmed: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue