Disainilahendus RE MAX Daelim Brošüürikomplekt, autor Sang Ryu

Disainilahendus RE MAX Daelim Brošüürikomplekt, mille autor on Sang Ryu, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

PronksTrükis· 2024

RE MAX Daelim Brošüürikomplekt

disainer: Sang Ryu

Klient: RE/MAX Daelim

Auhind Pronksauhind A' Design Award kategoorias Trükis

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Värvid

Disain

Teosest RE MAX Daelim Brošüürikomplekt

Brošüürikomplekt on loodud RE MAX Daelim'ile, rahvusvahelise kinnisvarafrantsiisi Real Estate Maximums (RE MAX) uuele frantsiisivõtjale Lõuna-Koreas. See sisaldab kakskeelseid väljaandeid korea ja inglise keeles ning toimikukausta kinnisvaramaaklerite müügitegevuse edendamiseks potentsiaalsetele klientidele. Kinnisvaramaakleritega tehtud koostööst inspireerituna haldas disainer frantsiisivõtja toodete brändisuhtlust, et turundada nende teenuseid ja tulemusi. Brošüür sisaldab informatiivset sisu, samas kui toimikukaust mahutab müügidokumentatsiooni kliendikonsultatsiooni hõlbustamiseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

RE MAX Daelim Brošüürikomplekt on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. RE MAX Daelim Brošüürikomplekt peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. RE MAX Daelim Brošüürikomplekt rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Mõõtmed ja pakend: 210 x 297 mm
Sildid: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Tootmistehnoloogia: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Disainiülesanne: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Uurimistöö: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiratsioon: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Projekti kestus: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Tööprotsess: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.