Disainilahendus Aquetha Sake pakend, autor Tacto Inc.

Disainilahendus Aquetha Sake pakend, mille autor on Tacto Inc., on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Aquetha Sake pakend

disainer: Tacto Inc.

Klient: Tacto Inc

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Aquetha Sake pakend

Aquetha on pakendi- ja brändidisain laagerdatud Jaapani sakele. Pudel on käsitsi valmistatud klaasikunstniku poolt ja vormitud gravitatsioonijõu abil, mis annab sellele loomuliku ümaruse, viidates aja möödumisele. Ümar vorm toetab ka sujuvat laagerdumist pärast villimist. Läbipaistvad etiketid on valmistatud pimetrükis kõrgtrükitehnikas, et peegeldada jäätemperatuuril laagerdumise selget iseloomu. Lihtsal välispakendil on kaane ja korpuse vahel süvend, mis väljendab laagerdumise ajajoont. Disain esitleb laagerdatud saket pigem kunstiteose kui tavalise tootena.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Aquetha Sake pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Aquetha Sake pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Aquetha Sake pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Mõõtmed ja pakend: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Sildid: Packaging, Product Design, Website
Tootmistehnoloogia: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Disainiülesanne: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiratsioon: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Projekti kestus: 2months, Tokyo, Japan
Tööprotsess: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Meeskonnaliikmed: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Piltide autorid: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima