Lighting Tunnel Valgustustunnel by Nargiza Usmanova

Lighting Tunnel Valgustustunnel by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Messiarhitektuuri, interjööride ja ekspositsiooni disain Competition Category.

RaudMess· 2024

Lighting Tunnel Valgustustunnel

by Nargiza Usmanova

Client: GVA Lighting

Rauaauhind A' Design Award Winner in Mess Category

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Verified Award Winner
Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Valgustustunnel

Valgustustunnel on messiboks, mis on loodud valgustusettevõttele GVA Lighting. Siksakilised seinad moodustavad arhitektuurse tunneli, mille külgedele on paigaldatud valgustid. Keskset haljastuskompositsiooni rõhutab paindlik LED-valgustus ning kaldu asetatud valgeid seinu tõstavad esile mitmed valgustussüsteemid. Konstruktsioon on valmistatud puidust ja metallist, kasutades MDF-paneele, viinüülkatet ja peegeldavat põrandat. Boksi mõõtmed on 8500 × 3500 × 3000 millimeetrit. Valgustite lai värvivalik aitab boksil messil silma paista.

The Recognition

About the Rauaauhind A' Design Award

Lighting Tunnel Valgustustunnel on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Lighting Tunnel Valgustustunnel peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Lighting Tunnel Valgustustunnel on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting