Disainilahendus HLJ Nine And Eighteen Natures of China Tootepakend, autor Hang Zhou YiJiJ ue Chen

Disainilahendus HLJ Nine And Eighteen Natures of China Tootepakend, mille autor on Hang Zhou YiJiJ ue Chen, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

HLJ Nine And Eighteen Natures of China Tootepakend

disainer: Hang Zhou YiJiJ ue Chen

Klient: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest HLJ Nine And Eighteen Natures of China Tootepakend

HLJ Nine and Eighteen Natures of China on pakendisari tervisetoodetele, mis põhinevad Heilongjiangi piirkonna taimsetel ja loomsetel ekstraktidel. Pakend kasutab sümboolseid värve, traditsioonilist pintslikalligraafiat ja ühtset graafilist stiili, et esitleda iga toorainet otsesel ja intuitiivsel viisil. Karbid on valmistatud tugevast papist ning viimistletud matt-lamineeringu ja reljeeftrükiga, mis tugevdavad teksti ja graafika tekstuuri. Valitud joontele on lisatud fooliotrükk. Sari säilitab ühtse visuaalse identiteedi, võimaldades samal ajal igal tootel jääda äratuntavaks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

HLJ Nine And Eighteen Natures of China Tootepakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. HLJ Nine And Eighteen Natures of China Tootepakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. HLJ Nine And Eighteen Natures of China Tootepakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Mõõtmed ja pakend: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Sildid: Packaging, Series, health products, nutrition, brand
Tootmistehnoloogia: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Disainiülesanne: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Uurimistöö: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiratsioon: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Projekti kestus: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Tööprotsess: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Meeskonnaliikmed: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu