Heti Bränding ja pakendamine by Cansu Dagbagli Ferreira

Heti Bränding ja pakendamine by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2024

Heti Bränding ja pakendamine

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Heti Bränding ja pakendamine

Heti, nime saanud Dakota keelse sõna "kodu" järgi, pakub jooke, mis looduslikult infundeeritud maitsete kaudu evotseerivad kodu olemust, tähistades Põhja-Ameerika põliskasve. See sotsiaalse mõjuga bränd eraldab osa tuludest hõimukogukondade toetamiseks. Bränding-kontseptsioon Effortless Wisdom hõlmab põlisstiiliga illustratsioone ja maitseid, pakend on inspireeritud Dakota kunsti geomeetrilisest sümmeetriast, väljendades tasakaalu ja harmooniat. Disain integreerib monokroomse paleti värvaktsendidega, rõhutades põliskunsti sügavust kaasaegses kontekstis.

The Recognition

About the Pronksauhind A' Design Award

Heti Bränding ja pakendamine on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Heti Bränding ja pakendamine peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Heti Bränding ja pakendamine rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery