Hangzhou Scenery Mineraalvee pakend by Peng Guozhi

Hangzhou Scenery Mineraalvee pakend by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2024

Hangzhou Scenery Mineraalvee pakend

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Mineraalvee pakend

Hangzhou Scenery on mineraalvee pakendisari, mille aluseks on klaaspudel. Pudel on 60 mm lai, 60 mm sügav ja 210 mm kõrge ning mahutab 318 milliliitrit. Sale kuju tagab mugava haarde. Plasti asemel on kasutatud klaasi, mistõttu pudelit saab korduvkasutada ja jäätmeid tekib vähem. Etiketid on valmistatud kuumülekandetrüki tehnikaga ja katavad suure osa klaasist. Illustratsioonidel on kujutatud Hiina Hangzhou linna vaatamisväärsusi, nende seas Lääne järve, Suurt Kanalit ja Xixi rahvuslikku märgalaparki.

The Recognition

About the Pronksauhind A' Design Award

Hangzhou Scenery Mineraalvee pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Hangzhou Scenery Mineraalvee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Hangzhou Scenery Mineraalvee pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi