Randle Soodavesi by Bo Yang is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2024

Randle Soodavesi

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Soodavesi

Pakendidisaini loovkontseptsioon kujutab inimesi, kes naugivad muusikat kõrvaklappidega. Toode loob noorusliku moe, tervise ja naudingu tunde ning vastab noorte sihtgrupi tarbimispsühholoogiale. Soodavesi tasakaalustab keha happelisust ja aluselisust, aidates saavutada terviseeesmärke. Mustrikujundus ühendab tegelaste ümaraid kehi ja päid, väljendades tasakaalu. Ingliskeelne loovlahendus sõnale Soda, kus täht A toetab ülejäänud kolme tähte, meenutab tasakaalutrikki ja edastab visuaalselt happe-aluse tasakaalu kontseptsiooni.

The Recognition

About the Rauaauhind A' Design Award

Randle Soodavesi on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Randle Soodavesi peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Randle Soodavesi on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang