Hõbe Kasutajaliides · 2024
Atria Convergence Technologies Telekommunikatsiooni mobiilirakendus
by Naseer Ahmed and Siva Teja Boddeti
- Hõbeauhind A' Design Award 2024 in Kasutajaliides
- CLIENT: Act
- Estimated Number of Design Views: 86,897
- Verification code 9EA7206810 · Verify this award
Colors
About Atria Convergence Technologies Telekommunikatsiooni mobiilirakendus
Atria Convergence Technologies on mobiilirakenduse kasutajaliides, mis on loodud telekommunikatsiooniteenuste pakkujale. Rakendus võimaldab klientidel hallata teenuseid, seadmeid ja makseid ühes kohas. Sagedased toimingud on paigutatud vaid mõne sammu kaugusele, et säästa aega. Selge infoarhitektuur korrastab sisu, mistõttu on üksikuid funktsioone lihtne leida. Sisu on kohandatud kasutaja käitumisele ning lojaalsuspreemiad toetavad kaasatust. Usalduse suurendamiseks on lisatud turvafunktsioonid. Modulaarne ülesehitus võimaldab hiljem uusi funktsioone lisada.
About the Hõbeauhind A' Design Award
Atria Convergence Technologies Telekommunikatsiooni mobiilirakendus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Atria Convergence Technologies Telekommunikatsiooni mobiilirakendus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Atria Convergence Technologies Telekommunikatsiooni mobiilirakendus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
