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Long Xi Viirukipulkade pakend by Chushan Design

Long Xi Viirukipulkade pakend by Chushan Design is a highly esteemed winner of the very prestigious 2024 Hõbeauhind A' Design Award in Pakendidisain Competition Category.


HõbePakend· 2024

Long Xi Viirukipulkade pakend

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Hõbeauhind A' Design Award Winner in Pakend Category

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The Design

About Long Xi Viirukipulkade pakend

Long Xi on viirukipulkade pakendidisain. Alumiiniumkattega kilekott ümbritseb puidust karpi, luues kahe materjali vahel kontrasti. Puidust karp kasutab kaarjat liugstruktuuri ja kihilisi puuvillapaberist etikette tavapäraste plastikust turvakleebiste asemel. Sisu on karbis laotud kihiti ning švammipolstriga pappkiht kaitseb seda transpordi ajal, kandes samas ka brändiinfot. Karbi põhjas asub käepidemega tarvikute karp. Kuldfooliotrükk ja reljeeftrükk taasloovad Vana-Hiina draakoni- ja pronksimustreid.

The Recognition

About the Hõbeauhind A' Design Award

Long Xi Viirukipulkade pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Long Xi Viirukipulkade pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Long Xi Viirukipulkade pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Dimensions & Packaging
Width 160mm x Depth 160mm x Height 55mm
Tags
fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology
To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge
Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Research
The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration
This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Project Duration
Completed in Shenzhen from December 2022 to October 2023
Operation Flow
In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Team Members
Yin Peng
Li Linlin
Menghao Zeng
Image Credits
Chushan Design

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