Hõbe Pakend · 2024
Kweichow Moutai Sanhua Flying Apsaras Baijiu pakend
by Ying Song Brand Design Shenzhen Co., Ltd
- Hõbeauhind A' Design Award 2024 in Pakend
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 34,280
- Verification code B84E9B768A · Verify this award
Colors
About Kweichow Moutai Sanhua Flying Apsaras Baijiu pakend
Kweichow Moutai Sanhua Flying Apsaras on Hiina baijiu kange alkoholi pakendidisain. Disainis on kasutatud Dunhuangi seinamaalingutelt pärit lendavate apsaraside motiivi, mis esineb ka brändi kaubamärgis. Figuur on käsitsi maalitud Vana-Hiina seinamaalikunsti stiilis ning asetatud erkkollasele taustale, mis on Dunhuangi seinamaalingutele iseloomulik värv. Karp avaneb paremalt küljelt ning pudelit ümbritsevad seespool kahekihilised pilvekujulised kaunistused. Pudel avatakse pealt metallkorgist. Karp on valmistatud paberist, pudel keraamikast ja metallist.
About the Hõbeauhind A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Baijiu pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Kweichow Moutai Sanhua Flying Apsaras Baijiu pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kweichow Moutai Sanhua Flying Apsaras Baijiu pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
