Pronks Pakend · 2024
Extra Melty Upgrade Mündipakend
- Pronksauhind A' Design Award 2024 in Pakend
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
Colors
About Extra Melty Upgrade Mündipakend
Disainitiim keskendus sulava lume ideele, mis sümboliseerib toote stressivähendavaid omadusi. Paluti säilitada äratuntavad brändi elemendid nagu EXTRA logo ja swoosh, mistõttu disainitiim arendas swooshi visuaalselt suusarajaks, et luua stseen, kus multifilmitegelane saab lõbutseda, peegeldades teemat. On märgatav, et puuvili ei mänginud ainult maitse vihjena, vaid elava lumelauana, mis täiendas jutustust. Eesmärk on, et hetk mündi maitsmisest toob suusatamisega sarnase elamuse nii suus kui ka tarbija meeles.
About the Pronksauhind A' Design Award
Extra Melty Upgrade Mündipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Extra Melty Upgrade Mündipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Extra Melty Upgrade Mündipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
