Disainilahendus Passion Fruit Õlu, autor Jin Zhang

Disainilahendus Passion Fruit Õlu, mille autor on Jin Zhang, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2024

Passion Fruit Õlu

disainer: Jin Zhang

Klient: Wuhan Sanbu Brand Design

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Passion Fruit Õlu

2024. aasta on Hiinas Draakoni aasta. Selle õlle bränd kannab nime „Golden Dragon Spring", mistõttu kujutas disainer brändi vaimu ja Hiina vaimu esindava „draakoni", mis muutub pakendi oluliseks visuaalseks elemendiks. Tegemist on käsitööõllega, millel on passioonivilja maitse. Disainer kasutab passioonivilja oksi ja lehti ning õlle valmistamisel olulisemaid koostisosi – nisuklasse ja humalat –, et luua elujõuline kompositsioon, mis rõhutab passioonivilja värskendavat maitset.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Passion Fruit Õlu on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Passion Fruit Õlu peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Passion Fruit Õlu rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Mõõtmed ja pakend: height 250mm x diameter 80mm
Sildid: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Tootmistehnoloogia: The bottle is made of iron
Disainiülesanne: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Uurimistöö: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspiratsioon: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Projekti kestus: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Tööprotsess: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patendid: InBev jinlongquan beer (Hubei) Co., Ltd
Meeskonnaliikmed: Designer: Jin Zhang
illustration: Jin Zhang