Nai Oliiviõli karp ja pudel by Antonia Skaraki

Nai Oliiviõli karp ja pudel by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2025

Nai Oliiviõli karp ja pudel

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #161547

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nai Oliiviõli karp ja pudel

Nai pakend määratleb uuesti vastupidavuse ja transformatsiooni, muutes hüljatud marmorist unikaalsed karbid premium oliiviõli jaoks. Inspireeritud Michelangelo transformatsioonist, mil tagasilükatud marmorist sai ikooniline David, on iga pakend ümberleiutamise sümbol. Julge Νai, kreeka keeles Jah, seisab vastu eitusele, tagasilükkamise negatiivsetele jõududele, kehastades teise võimaluse potentsiaali. See disain mitte ainult ei kaitse oma sisu, vaid kannab ka sotsiaalset sõnumit lootusest ja individuaalsusest, näidates, et see, mis sageli ära visatakse, võib muutuda erakordset optimismi pakkuvaks inspiratsiooniks.

The Recognition

About the Hõbeauhind A' Design Award

Nai Oliiviõli karp ja pudel on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Nai Oliiviõli karp ja pudel peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nai Oliiviõli karp ja pudel on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Dimensions & Packaging: Width 200 x 200 x 200 mm / Marble Cube Box
Tags: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Production Technology: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Design Challenge: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Research: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Inspiration: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Project Duration: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Operation Flow: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Patents: Copyrights belong to Antonia Skaraki, 2024
Image Credits: Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos