Morita Wds 2023 Näitusestend by Shotaro Inahara

Morita Wds 2023 Näitusestend by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Messiarhitektuuri, interjööride ja ekspositsiooni disain Competition Category.

HõbeMess· 2025

Morita Wds 2023 Näitusestend

by Shotaro Inahara

Client: HAKUTEN Corporation

Hõbeauhind A' Design Award Winner in Mess Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Morita Wds 2023 Näitusestend

Morita Wds 2023 on hambaraviseadmete tootjale loodud näitusestend. Stendi mõõtmed on 32000 x 15000 x 4500 millimeetrit. Disain tutvustab toodete tausta, mitte üksnes tooteid endid. Osad on lahti võetud ja eksponeeritud, sisemised mehhanismid on nähtavad läbi läbipaistvate akende ning mõõtmed on avatud, et selgitada disainikavatsust. Seinapaneelid on valmistatud stantsimisel üle jäänud lehtmetalli jääkidest. Konstruktsioon on kinnitatud kruvidega ilma liimita, nii et materjale saab taaskasutada.

The Recognition

About the Hõbeauhind A' Design Award

Morita Wds 2023 Näitusestend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Morita Wds 2023 Näitusestend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Morita Wds 2023 Näitusestend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.