Avand Kondiitritoodete pakend by Masoud Najafi Amirkiasar

Avand Kondiitritoodete pakend by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2025

Avand Kondiitritoodete pakend

by Masoud Najafi Amirkiasar

Client: Avand Pastry

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #162500

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avand Kondiitritoodete pakend

Avand on pakendisari, mis on loodud butiik-kondiitritoodete brändile. Sari sisaldab kolme tordikarpi, küpsisekarpi ja paberist topsi. Käsitsi pintslitehnikas maalimine on ühendatud digitaalse kunstiga, moodustades vabu vorme, mis meenutavad kunstiteost. Peamiste brändivärvidena on kasutatud tumerohelist ja kuldset tooni. Maalitud pinnad peegeldavad kondiitritoodete käsitöölist olemust ja tootmisel rakendatud hoolikust. Rakendatud on dünaamilist identiteedikäsitlust, mistõttu kannavad pakendid varieeruvaid kunstilisi muljeid, mitte ühte kindlaksmääratud mustrit.

The Recognition

About the Rauaauhind A' Design Award

Avand Kondiitritoodete pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Avand Kondiitritoodete pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Avand Kondiitritoodete pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade